10 min read

Sendinblue vs SendGrid (2023): Which is Better?

sendinblue vs sendgrid

Are you looking for the best email marketing tool?

Look no further than Sendinblue (now Brevo) vs SendGrid.

These two platforms offer top-notch features to help you reach your target audience effectively. From email deliverability to marketing automation, they have it all.

Plus, they make it easy for you to create engaging landing pages and send SMS marketing campaigns.

With competitive pricing and excellent customer support, Sendinblue and SendGrid are your go-to options for all your marketing needs.

Key Statistics:

  • Sendgrid processes over 45 billion emails per month (1)
  • SendGrid has over 80,000 customers, including Uber, Spotify, and Airbnb (2)
  • SendGrid ranked as a leader in G2's Email Service Provider Grid with high satisfaction scores (3)
  • Sendinblue has over 300,000 customers worldwide (4).
  • Sendinblue sends over 9 billion emails per month (5).
  • Sendinblue has sent over 1 trillion emails since its launch (6). 
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Sendinblue vs SendGrid (Table of Contents):

Sendinblue vs SendGrid: Email Marketing Tools

SendGrid email marketing

When comparing Sendinblue (now called Brevo) and SendGrid, you'll find that they both offer powerful email marketing tools.

Both platforms provide a range of features and functionalities to help you effectively manage your email campaigns and engage with your audience.

Sendinblue and SendGrid have different pricing plans to suit your budget and needs. Sendinblue offers a free plan with limited features, while SendGrid provides a flexible pricing structure based on the number of emails sent.

In terms of customer support, both platforms offer assistance through various channels such as email, live chat, and phone support.

Sendinblue has received positive feedback for its prompt and helpful customer service, while SendGrid also provides reliable support to its users.

When it comes to ease of use, Sendinblue offers a user-friendly interface that allows you to easily navigate and set up your email campaigns.

SendGrid, on the other hand, may have a steeper learning curve for beginners.

Email deliverability is crucial for successful email marketing, and both platforms excel in this area.

Sendinblue and SendGrid have robust systems in place to ensure that your emails reach the intended recipients' inboxes.

In terms of contact management, both platforms allow you to import and manage your contact lists effectively.

They also offer marketing automation features to help you streamline your email marketing campaigns and save time.

Sendinblue vs SendGrid: Email Deliverability

Sendinblue (Brevo) email marketing

To ensure successful email deliverability, it's important to compare the email delivery rates of Sendinblue and SendGrid.

Both platforms offer reliable email delivery services, but there are some differences to consider.

Here are three key factors to consider when comparing the email deliverability of Sendinblue and SendGrid:

  1. SMTP Relay: Sendinblue and SendGrid both provide SMTP relay, which ensures that your emails are sent through a secure and reliable server. This helps to improve email deliverability rates and avoid being marked as spam.
  2. Dedicated IP Address: SendGrid offers a dedicated IP address option, allowing you to have full control over your sending reputation. This can be beneficial if you have specific email deliverability requirements or send a large volume of emails.
  3. Customer Relationship Management: Sendinblue provides built-in customer relationship management (CRM) features that can help you manage your contacts and improve email deliverability. With Sendinblue's CRM, you can segment your contacts, personalize your emails, and track engagement to optimize your campaigns.

Sendinblue vs SendGrid: Marketing Automation

With Sendinblue vs SendGrid, you can automate your marketing efforts to save time and increase efficiency. Both email marketing services offer marketing automation features that allow you to streamline your email marketing campaigns and reach your customer base more effectively.

Let's take a closer look at how Sendinblue and SendGrid compare in terms of marketing automation:

Sendinblue SendGrid
Features - Workflow Automation
- Email Personalization
- Contact Segmentation
- Email Automation
- Dynamic Content
- Contact Management
Integration - CRM Integration
- E-commerce Integration
- API Integration
- CRM Integration
- E-commerce Integration
- API Integration
Pricing - Free Plan (limited features)
- Paid Plans starting from $25/month
- Free Trial (limited features)
- Paid Plans starting from $19.95/month

Both Sendinblue and SendGrid offer robust marketing automation features that can benefit small businesses and enterprises alike.

However, Sendinblue offers a free plan with limited features, making it a more budget-friendly option for small businesses.

On the other hand, SendGrid offers a lower starting price for its paid plans.

Ultimately, the choice between Sendinblue and SendGrid for marketing automation will depend on your specific business needs and budget.

Sendinblue vs SendGrid: Ease of Use

Sendinblue and SendGrid are both user-friendly email marketing services that offer ease of use for businesses of all sizes.

When it comes to ease of use, both platforms have intuitive user interfaces that make it easy for users to navigate and utilize the features.

However, there are some key differences between Sendinblue and SendGrid in terms of ease of use:

  • Drop Editor: Sendinblue offers a drop editor that allows users to create visually appealing emails without any coding knowledge. This drag-and-drop email builder makes it simple to design professional-looking emails.
  • Free Plan: Sendinblue provides a free plan that allows users to send up to 300 emails per day, making it a great option for small businesses or those with a limited budget. SendGrid, on the other hand, doesn't offer a free plan and requires users to subscribe to one of their paid plans.
  • Basic Plan: SendGrid's basic plan includes only the essentials for email marketing, while Sendinblue's basic plan offers more features such as landing pages and multi-channel marketing.

Sendinblue vs SendGrid: SMS Marketing

When using Sendinblue or SendGrid, you can effectively incorporate SMS marketing into your email campaigns. Both Sendinblue and SendGrid offer robust SMS marketing features that can help you engage with your audience on multiple channels.

Sendinblue allows you to send personalized SMS messages to your contacts, making it easier to reach them directly on their mobile devices.

With Sendinblue, you can easily create and send SMS campaigns alongside your marketing emails, ensuring a consistent and cohesive message across different platforms.

SendGrid also offers SMS marketing capabilities, allowing you to send targeted SMS messages to your contacts. You can use SendGrid's powerful API to manage your SMS campaigns and track their performance.

SendGrid provides features like segmentation and personalization, enabling you to tailor your SMS messages based on your contacts' preferences and behaviors.

Both Sendinblue and SendGrid offer unlimited contacts, so you can reach as many people as you need without any restrictions.

They also provide tools for creating landing pages, allowing you to capture leads and drive conversions directly from your SMS campaigns.

Sendinblue vs SendGrid: Landing Pages

You can effectively create landing pages for your marketing campaigns with both Sendinblue and SendGrid. Both platforms offer easy integration and similar features when it comes to creating landing pages.

However, there are some additional features that set them apart and can help you achieve the best results for your campaigns.

Here are some key points to consider when comparing Sendinblue and SendGrid's landing page capabilities:

  • Sendinblue: Sendinblue is one of the popular names in the marketing industry and provides a user-friendly interface for creating landing pages. It offers a wide range of responsive email templates that you can customize according to your branding. With its drag-and-drop builder, you can easily design visually appealing landing pages without any coding knowledge.
  • SendGrid: While SendGrid is primarily known for its email marketing services, it also offers landing page creation. With SendGrid, you can create simple and effective landing pages that complement your email campaigns. However, it doesn't provide as many customization options as Sendinblue.
  • Best Option: If you're looking for a comprehensive solution that excels in both email marketing and landing page creation, Sendinblue might be the best option for you. Its extensive features and user-friendly interface make it a popular choice among marketers.

Sendinblue vs SendGrid: Pricing

The pricing for both platforms, Sendinblue and SendGrid, is an important factor to consider when comparing their services.

Understanding the pricing structure can help you make an informed decision and choose the right automated campaign solution for your business.

To give you a clear comparison, here is a table showcasing the pricing plans offered by Sendinblue and SendGrid:

Pricing Plans Sendinblue SendGrid
Free Plan Yes Yes
Lowest Paid Plan $25/month $19.95/month
Flex Plan Yes No
A/B Testing Tools Yes No
Twilio SendGrid Functionality No Yes

As you can see, both platforms offer a free plan, but only Sendinblue provides a flex plan, which allows you to customize your subscription based on your needs.

Sendinblue offers A/B testing tools, which can be beneficial for optimizing your email campaigns.

On the other hand, SendGrid offers Twilio SendGrid functionality, which may be advantageous if you require the integration of the Twilio SendGrid API.

Considering the pricing aspect, Sendinblue emerges as an excellent SendGrid alternative, with its flexible pricing options, B testing tools, and lower starting price for their lowest paid plan.

This makes Sendinblue a cost-effective solution for businesses of all sizes, providing the right features and affordability for your email marketing needs.

Sendinblue vs SendGrid: Customer Support

For optimal assistance, rely on the customer support provided by both Sendinblue and SendGrid.

When it comes to customer support, both platforms offer reliable and responsive services to help you with any issues or questions you may have.

Here are some reasons why their customer support stands out:

  • Live Chat: Both Sendinblue and SendGrid offer live chat customer service, allowing you to get immediate assistance without having to wait for a response via email or phone.
  • Strong CRM Tool: Sendinblue provides a strong CRM tool that allows you to manage your contacts and track your interactions with them. This feature can greatly enhance your email strategy and help you build better relationships with your audience.
  • Constant Contact: SendGrid offers a robust email marketing platform that can serve as a great alternative to Mailchimp. With its advanced features and intuitive interface, you can easily create and send professional emails to engage your subscribers.

The best thing about the customer support provided by both Sendinblue and SendGrid is their dedication to helping you succeed.

Whether you're a beginner or an experienced marketer, their support teams are there to guide you and ensure that you make the best choices for your email marketing campaigns.

FAQs about SendGrid vs Sendinblue

Is Sendinblue more affordable than SendGrid?

Sendinblue offers affordable pricing options, including a free account with limited features. SendGrid also has pricing plans, but it may be more expensive compared to Sendinblue.

How many emails can I send with Sendinblue and SendGrid?

The amount of emails you can send will depend on the specific plan you choose. Sendinblue offers different plans with varying limits, while SendGrid provides a range of plans based on the number of emails per month.

Both Sendinblue and SendGrid are popular email marketing services with a large user base. The choice between the two will depend on your specific needs and preferences.

What is a single send?

A single send refers to the process of sending a one-time email to a specific recipient or a group of recipients. Both Sendinblue and SendGrid allow users to send single sends as part of their services.

How can I create an email campaign with Sendinblue or SendGrid?

Both Sendinblue and SendGrid provide a user-friendly interface where you can create and manage your email campaigns. You can customize the design, add content, and schedule the campaign to be sent to your desired recipients.

Do Sendinblue and SendGrid offer a template editor?

Yes, both Sendinblue and SendGrid offer a template editor that allows you to create visually appealing email templates. You can customize the design, layout, and content of your templates to match your brand.

Final Thoughts

In conclusion, based on the thorough comparison of Sendinblue and SendGrid, we can see that both serve as excellent email marketing solutions in today's digital marketing landscape.

However, there are clear main reasons why each platform could be considered the best choice for different users.

Sendinblue is a great choice for small business owners who are just starting their journey in email marketing due to:

  • Its user interface.
  • Affordability.
  • Free tier that lets you send a good number of emails daily.
  • And a tremendous amount of help in case you run into trouble. 

The free plan also allows you to manage a certain number of contacts, providing flexibility for start-ups and small businesses with tighter budgets. 

Its main features include marketing automation and SMS marketing, making it an excellent Mailchimp alternative.

Furthermore, Sendinblue’s attractive pricing plans and integration with popular platforms such as WordPress site and Facebook ads are some of the main benefits linked to this platform.

Alternatively, SendGrid shines with its robust systems being a best transactional email services provider.

This makes it stand out as one of the best email marketing service providers across the United States and beyond. 

SendGrid is especially beneficial to professional users thanks to features like the Twilio SendGrid functionality, allowing for a unique and flexible experience.

Allowing single sends and bulk emails, SendGrid proves to be a good match for larger entities. 

One of the main differences between the two platforms lies in the pre-built email templates offered.

SendGrid, operating as an independent entity, offers different sections of templates for different needs.

However, Sendinblue is known for the extensive list of available features and templates it has in offering. 

Overall, both Sendinblue and SendGrid fall into the category of the best email marketing software available today.

They deliver comprehensive services - from managing email campaigns to yielding professional experience in integrating marketing campaigns on various social media platforms. 

Considering these aspects, it is clear that both platforms are strong contenders for the best software for email marketing today.

However, it is essential to choose an email service provider that aligns with your specific business needs, goals, and budget.

Ultimately, whether it's Sendinblue or SendGrid for your marketing plans, either can prove to be among the best SendGrid alternatives depending on the specific needs and resources of your business.

In wrapping up the debate on "Sendinblue vs SendGrid: Which is Better (2023)?", it is worth remembering that the first thing before deciding would be understanding your specific requirements and then making an informed decision. 

Thus making the choice not about the best available email marketing service but about the best-suited platform for your business activities and functions.

Choose wisely and make the best out of the tools available for your brand's growth and prosperity in this digital era. 

If you'd like a third option to consider when weighing Sendinblue vs SendGrid, Amazon SES is an established player in the email marketing landscape, desirable for its impressive deliverability and comprehensive feature set.

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