Learning how to write a blog post might feel intimidating in the beginning. But it really comes down to creating a simple writing and publishing system that you repeat over and over again.
I've been blogging since 2009, so in this guide, my goal is to cut away the fluff and help you know exactly how to write a blog post that gets leads and sales.
Crafting an engaging blog post can be a great way to draw in readers and offer useful knowledge on various subjects.
But if you've just started a blog, the writing and publishing process can feel overwhelming.
In this comprehensive how to write a blog post guide, we will delve into the key aspects of how to write a blog post.
Let's get started!
Table of Contents (click to expand)
- Step 1. Choose a Topic
- Brainstorm Blog Posts Ideas
- Research Your Blog Post Topic
- Narrow Down Your Options
- Step 2. Write the Blog Post Draft
- Create a Working Title
- Outline Your Blog Post
- Craft an Engaging Introduction
- Method #1: Personal Story
- Method #2: Intriguing Question
- Method #3: Startling Statement
- Develop Your Content
- Include a Content Upgrade
- Craft a Compelling Conclusion
- Step 3. Edit and Proofread Your Post
- Check for Grammar and Spelling Errors
- Ensure Clarity and Flow of Content
- Make Sure You Have Cited Sources Properly
- Step 4. Optimize for SEO
- Research Keywords and Phrases
- Incorporate Keywords into Your Content
- Create Meta Descriptions and Titles That Stand Out
- Hit Publish on Your Blog Post
- Step 5. Promote Your Blog Post
- Share on Social Media Platforms
- Reach Out to Influencers in Your Niche
- Final Thoughts
Step 1. Choose a Topic
One of the most crucial steps in writing an engaging and informative blog post is selecting the right topic. Coming up with blog topics on a regular basis can be a challenge for new bloggers.
But topic ideas are all around us. Have a way to capture blog post ideas on your phone at a moment's notice.
To start the process of creating an engaging blog post, brainstorming ideas and researching topics to narrow down your options are essential steps.
Brainstorm Blog Posts Ideas
Generating concepts for your blog post is the initial step in picking a theme that resonates with both you and your viewers.
Start by making a list of topics related to your niche, areas of expertise, or interests that align with your goals.
- Consider what questions or challenges people within your target audience might have.
- Think about current trends or news stories relevant to their interests.
- Reflect on personal experiences or insights that could provide value to others.
Sometimes, you have to just start writing because inspiration normally shows up as you write. Don't be afraid to just begin typing and see what ideas begin to flow.
Remember, your first blog post draft is often ugly and will need revision anyway.
It can also be helpful to think of what your main topics are for your blog. It's okay to tackle big topics and write long-form blog posts. In fact, as you will see later, long-form blog posts are known to rank better in search engines.
Research Your Blog Post Topic
Once you've generated some potential ideas for blog posts, it's essential to conduct some research.
Some helpful research strategies include:
- Google Trends: Use this tool to gauge search interest levels over time for specific keywords related to each idea on your list.
- Social Media Platforms: Browse through popular social media channels like Facebook groups, Twitter hashtags, LinkedIn discussions, etc., where members of your target audience are likely active participants discussing their concerns and interests.
- Competitor Analysis: Analyze the content of successful blogs within your niche to identify gaps in information or new angles on existing topics that you can explore.
Narrow Down Your Options
After researching each potential topic, it's time to narrow down your options and select the one that best aligns with the goals of your blog.
To do this, consider factors such as:
- The level of interest from your target audience is based on search trends and social media engagement.
- Your personal expertise or unique perspective on the subject matter.
- The availability of high-quality resources and research materials for crafting an informative blog post.
As you carefully select a relevant and engaging topic for your blog post, you'll be well on your way to creating valuable content that resonates with readers.
Choosing a topic is an important first step in the blog writing process. Time to progress onward and compose your blog entry with the thoughts and ideas you have.
Step 2. Write the Blog Post Draft
Having identified the subject matter, it is time to begin writing your blog post. Crafting an engaging and informative blog post requires careful planning and execution.
In this section, we will discuss outlining your post, creating an attention-grabbing introduction, developing your content, and wrapping up a compelling conclusion.
Create a Working Title
Before you start writing, it's important to come up with a working title. Your blog post headline is the first thing readers will see and can make or break whether they decide to click through and read your post.
Tips for creating great blog post headlines:
- Be specific: Use clear language that accurately reflects what your post is about. Avoid vague titles that don't give readers a good idea of what they'll be reading.
- Use numbers: List-based posts are popular because they're easy to scan and promise actionable tips. Consider using numbers in your headline (e.g., "10 Tips for Writing Better Blog Posts").
- Pose a question: Questions pique readers' curiosity and encourage them to keep reading. Ask an intriguing question related to your topic in the headline (e.g., "Is Social Media Marketing Worth It?").
- Avoid clickbait: While it may be tempting to use sensationalized headlines designed solely for clicks, this can ultimately hurt your credibility with readers who feel misled by empty promises.
- Borrow from successful formulas: Take note of which types of headlines tend to perform well within your niche or industry, then adapt those formulas for yourself (e.g., "The Ultimate Guide To [Topic]").
Once you've settled on a working title, it's time to start writing! Begin typing your blog post in a clear and concise manner.
Remember to use an active voice and keep your paragraphs short to make your content easy to read.
Outline Your Blog Post
An outline is essential in organizing your thoughts and ensuring that you cover all relevant points in your blog post.
Start by listing down the main ideas or sections of your article using bullet points or headings as we did at the beginning of this tutorial on how to write a blog post outline.
This will help you maintain focus while writing and ensure that each section flows seamlessly into the next.
It can also be helpful to use proven blog post templates that you can use over and over again. A few of my favorite blog post templates include:
- The How-to Post - instructional blog post can be a great blog post to write when you're first getting started. It can serve as a step-by-step guide that positions you as the expert.
- The Story Post Template - A story-based post keeps readers interested in your blog post
- The Product Review Post Template - If you are struggling with blog post ideas, do a review post of a product or service you use
- The Listicle Post - This is a list-based post that is a good blog post for offering resources and tips to your readers
Using blog post templates can help you write faster and hit publish more often. But even if you have no blog post template to use, you can follow three blog post writing principles.
Craft an Engaging Introduction
Your introduction sets the tone for the rest of your article; therefore, it must be captivating enough to hook readers right away.
A few of my favorite way to start a blog post include:
Method #1: Personal Story
Share an interesting story from your own life to draw your reader into your blog post and keep them interested. See the picture below for an example.
Method #2: Intriguing Question
A provocative question asked at the beginning can make for a great blog post that draws readers into your content. Below is a good example:
Method #3: Startling Statement
Start your blog post with a startling statement to grab your readers' attention. When done right, this can tease the reader to want to read the article so they can get the answer to their question. Below is a good example.
Begin with a strong statement or question related to your topic - something thought-provoking that encourages readers to continue exploring what your blog is all about.
Develop Your Content
Once you've set up an intriguing introduction now comes the most crucial part: developing your content.
This involves breaking down each section of your outline into smaller subheadings, providing relevant examples and case studies, and incorporating engaging visuals or multimedia elements where appropriate.
Here are some blog post writing best practices:
- Use clear language that is easy to understand
- Break up long paragraphs with headings or bullet points for better readability
- Incorporate statistics, quotes from experts in the field, and real-life examples to support your arguments
- Add internal links to other related articles on your blog to keep readers engaged with more of your content
Include a Content Upgrade
A content upgrade is a bonus piece of content that the reader can get if they opt into your email list. Content upgrades are similar to lead magnets.
The goal of a content upgrade is to turn blog readers into email subscribers. I like to add an email opt-in at the beginning and end of each blog post.
Below is a picture to show you an example:
Craft a Compelling Conclusion
The conclusion is just as important as the introduction because it's what leaves a lasting impression on readers.
Make sure you summarize key takeaways while also leaving them wanting more - perhaps hinting at future articles covering similar subjects or inviting them back for updates.
Writing the post is a vital step in creating content that engages your readers and communicates your message.
Step 3. Edit and Proofread Your Post
After writing your blog post, it's essential to take the time to edit and proofread your content before publishing it.
This step ensures that you present a polished piece of work that reflects well on your expertise and professionalism as a blogger, writer, or course creator.
In this section, we'll discuss some key aspects of editing and proofreading, including checking for grammar and spelling errors, ensuring clarity and flow of content, and properly citing sources.
Check for Grammar and Spelling Errors
Mistakes in grammar or spelling can detract from the quality of your blog post; therefore, it's crucial to thoroughly check for these issues before hitting publish.
There are several tools available online that can help with this process:
- Grammarly: A popular AI-powered tool that checks for grammatical errors as well as offering suggestions for improving sentence structure.
- Hemingway App: An editor designed to improve readability by highlighting complex sentences or passive voice usage.
- Proofread Bot: A free tool that identifies common mistakes such as incorrect punctuation use or typos.
Ensure Clarity and Flow of Content
Beyond fixing technical errors like grammar or spelling mistakes lies the task of refining your content so that it flows smoothly from one point to another while maintaining clarity throughout each paragraph.
To achieve this:
- Reread each paragraph individually: Ensure they convey a single idea and that the information is organized logically.
- Use transition words or phrases: These help guide your reader through your content, making it easier to follow. Examples include "however," "in addition," and "as a result."
- Break up long paragraphs: Large blocks of text can be intimidating for readers. Keep paragraphs short and focused on one main point.
Make Sure You Have Cited Sources Properly
If you've used external sources in your blog post, it's essential to give proper credit by citing them accurately.
Giving proper credit to external sources not only adds legitimacy to your post but also helps avoid potential plagiarism. Here are some tips for citing sources:
- Linking within the text: When mentioning an external source, provide a hyperlink directly to the original content using descriptive anchor text (e.g., "research study conducted by Example University").
- List references at the end of the post: If you have multiple sources, consider creating a reference list at the end of your blog post with full citations following an established citation style (e.g., APA or MLA).
- Acknowledge quotes or paraphrases: Clearly indicate when you're quoting someone else's work or paraphrasing their ideas by using quotation marks or appropriate attribution (e.g., According to Jane Smith from XYZ Company...).
By utilizing these methods, your blog post can be both professional and informative, helping your readers to succeed in their blogging goals with writing and content marketing techniques.
Step 4. Optimize for SEO
Including relevant keywords in your blog post content, meta descriptions, and titles is essential for your blog post to reach a wider audience and rank higher on search engines like Google.
To maximize the potential reach of your blog post, it is important to incorporate relevant keywords and phrases into your content by researching them beforehand and creating titles and meta descriptions that are eye-catching.
Research Keywords and Phrases
Keywords are essential in helping search engines understand what your blog post is about so they can rank it accordingly.
These tools help you identify popular terms related to your topic with high search volume but low competition - making it easier for you to rank higher in the search results.
- Start by entering a broad keyword related to your topic.
- Analyze the suggested keywords provided by these tools based on their relevance, monthly searches, difficulty score (competition), etc.
- Select long-tail keywords (phrases consisting of three or more words) as they usually have lower competition while still being highly targeted towards specific topics.
Incorporate Keywords into Your Content
Once you have identified relevant keywords for your blog post, strategically incorporate them throughout the content without overstuffing or compromising readability:
- Title: Include one primary keyword in the title of your blog post, making sure it is both relevant and attention-grabbing.
- Headings: Use secondary keywords in subheadings to break up the content and make it easier for readers (and search engines) to understand the structure of your post.
- Body: Naturally weave primary and secondary keywords into the body text without overusing them. Aim for a keyword density of around 1-2% - meaning that each keyword should appear once or twice per every hundred words.
- Alt Tags: Don't forget to include descriptive alt tags with relevant keywords for any images you use in your blog post. This helps improve accessibility while also providing additional context for search engines.
Create Meta Descriptions and Titles That Stand Out
A meta description is a brief summary of your blog post's content that appears below its title on search engine results pages (SERPs).
A well-crafted meta description can entice users to click through to read more, thus improving organic traffic from search engines.
Similarly, an effective SEO title can help boost click-through rates by standing out among other listings on SERPs.
Here are some tips for creating compelling meta descriptions and titles:
- Incorporate primary or secondary keywords naturally within the character limit: approximately 60 characters for titles and under 160 characters for descriptions.
- Create unique, informative, and enticing copy that accurately reflects what readers will find when they visit your page - this encourages clicks while reducing bounce rates due to mismatched expectations.
Optimizing for SEO is an essential step in creating a successful blog post.
By leveraging the strategies outlined above, you can ensure your content stands out and reaches its intended audience. Now let's take a look at how to promote your post once it's published.
Hit Publish on Your Blog Post
Once you've finished writing your blog post, it's time to hit publish.
By following these tips and tricks, you can create great blog posts that capture readers' attention and keep them coming back for more.
Step 5. Promote Your Blog Post
Once you have composed, revised, and modified your blog entry for SEO, it's an ideal opportunity to advance it with the goal that it contacts the right audience.
In this section, we will discuss various strategies you can use to promote your blog post effectively and increase its visibility online.
Share on Social Media Platforms
Social media platforms are a powerful tool for promoting your blog posts as they allow you to reach a large number of people quickly.
To make the most out of social media promotion:
- Create eye-catching graphics or images related to your post using tools like Canva.
- Write engaging captions that pique interest in the topic and encourage users to click through.
- Use relevant hashtags on platforms like Instagram and Twitter so that users interested in similar topics can easily find your content.
- Share content across various social media platforms, customizing messages according to each platform's guidelines.
- Don't be afraid to share individual posts more than once on social media.
- Use a tool like Missing Lettr that will automatically create a year's worth of social media content based on your blog post in minutes.
Reach Out to Influencers in Your Niche
Influencer marketing is another effective way of promoting your blog posts because influencers already have an established audience who trust their recommendations.
Here's how you can leverage influencer marketing:
- Create a list of influencers within your niche who might be interested in sharing or featuring your content.
- Send personalized outreach emails explaining why their audience would benefit from reading your post (be sure not to copy-paste generic messages).
- If possible, offer something valuable in exchange - guest posting opportunities, reciprocal shares, or other collaborations that may interest them.
I hope this guide has demystified the process for you on how to write a blog post. While the list can feel quite extensive, the process gets easier each time you hit publish.
The most important part of blogging is to be consistent.
Consistency breeds momentum and helps your blog gain traction.