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How to Improve Your Adsense Revenue (RPM)

How to Improve Your Adsense Revenue

Today is a continuation in the mini-Adsense series that I am going to share with you. As mentioned in a previous post, I was able to attend an Adsense in Your City Event.

In this series I want to share with you both what I learned at the event and what I have discovered about Adsense along the way.

I am assuming at this point that you already have Adsense running on your blog.

If you are not sure how Adsense works, see our definitive guide:

Today I want to talk about improving your RPM. The term RPM may be foreign to you so let me try and define it in non-techie terms. RPM is an acronym for Revenue Per Mille. It is just a measurement of fictitious income per 1,000 page impressions on your site. You can find the number related to your site inside your Adsense account.

Let’s use a random number as an example. If your adsense account has an average RPM of $5.00, then you can reasonably expect to make $5.00 per 1,000 page impressions. So, if your goal was to make $1000 a month with Google Adsense you would need roughly 6,600 page views a day.

6,600 page views a day divided by 1,000 equals 6.6 x $5 RPM equals $33 a day x 31 days in a month equals $1,023 in Adsense Income

Hopefully that above formula doesn’t confuse you. It is just an example. Your RPM will vary, but overtime you can get a decent average.

The average RPM will vary depending on your niche and other factors. I have some niches with much higher RPM’s than others.

How to Improve Your Adsense Revenue (RPM)

So, is there a way to improve your RPM? The answer is yes and no. You really do not want to become over-infatuated with trying to raise your number. You need to be more concerned with providing quality content on a consistent basis. However, according to the Adsense Rep there are a few things that you can do.

Opt-in to Both Text and Image Ads

Text ads just display links and text like traditional classified advertisements. Image ads will display graphic advertisements more like you would see on a traditional billboard. In your Adsense account you can choose to display one or the other on your site or both.

According to the Adsense Rep, displaying both is your better option. This creates more competition because it pulls in more advertisers competing for the same space. Google Adsense will then display the higher performing ad.

Also, you open up a new income source with image ads. Some image ads pay out income by impressions. That means you get paid even if no one clicks on the advertisement. Of course, you need to test out for yourself whether opting in to display both is the best way for you to go.

Another way to supposedly raise your Adsense Revenue is to use the most common adsense blocks. Some advertisers only design graphics to be displayed using certain ad sizes. It does make sense that using the ads that have more advertiser competition could lead to higher revenue for you. Again, test this out to see if it is true for you and your niche.

Some of the more popular ad sizes mentioned were:

  • Leaderboard (728×90)
  • Large Rectangle (336×280)
  • Medium Rectangle (300×250)
  • Wide Skyscraper (160×600)

You can go to the Adsense Help Page to see what the above ads look like.